1.
Defining brand’s corporate style identity
Our clients’ fashion identity is a core in setting the direction for the outfit composition process for Virtual Styling Rooms; years of experience allow us to create outfits that reflect brands’ corporate identity and positioning, thus, creating new and inspirable outfits that reflect our clients’ and their shoppers’ brand expectations
2.
Analyzing & integrating sales data
Our client’s existing sales data allow us to understand shopping purchase patterns and integrate them into the outfit composition process. Understanding ‘best-’ and ‘complimentary-sellers’ within a specific cohort group enable us to expose your shoppers to the full styling potential of the products of high interest and cross-feature consumer-relevant complimentary items
3.
Product presentation enhancement through advanced styling
Extensive experience in fashion styling and a large range of advanced styling techniques such as Beauty Type Analysis allow us to define the best ‘product to model’ match, thus enhancing product presentation, strengthening “add to cart” impulse, and increasing sales conversion rates
4.
Connecting shoppers' data and composing final anchor-based outfits
The final step, outfit composition – we bring together established brand style identity, identified purchase patterns, enhanced product presentation (BTA), fashion trends, fabric patterns, and color techniques to finalize a range of new outfits centered around an “anchor product,” allowing us to disclose the full styling potential of the selected item and feature consumer-relevant complementary products (our approach stands behind prolonging clothing life-cycle, upcyclable fashion, conscious product consumption)
5.
Model casting
VO Style offers to cast and organize models for the video production process based on the brand’s target group, active shopper’s group, and/or brands’ ethnic diversity standards; just as we work with the models provided/ defined by our clients to maintain brand corporate image identity
6.
Virtual Styling production
We transfer our styling expertise from still content into a dynamic video on the screen. VO Style team organizes the complete production process in our headquarter-studio in Switzerland, or upon the demand, our production team is joining our clients’ creative team in their production headquarters abroad
7.
Adapting eCommerce video material into interactive social media content
We focus on producing diverse content throughout the video production phase: numerous angles, facial expressions, and movements – allowing our editing team to extract particular content material and adapt it as unique social media content for every social channel. Thus, offering our clients’ an ultimate omnichannel solution across all communication touch-base points with their shoppers’ and drive organic traffic to the source of sale
8.
Connecting Virtual Styling Rooms throughout shoppers' seasonal needs and expectations
Adapting fashion styling to shopper’s seasonal needs and repetitively integrating selected “anchor products (best sellers)” enables us to connect all Virtual Styling Rooms throughout the seasons and numerous collections. VSR connection allows us to keep it new, fresh, exciting, and interactive for returning shoppers by allowing them to discover every month even more new combination possibilities with past purchases
9.
Web & App development
Allowing shoppers to fully benefit from Virtual Styling experience and for our clients to reach their commercial success, we design, develop, build, and code UX friendly eCommerce and/or App pages for our product integration (Shopify, WordPress, Magento, Salesforce Commerce Cloud, you name it!)
10.
Product integration
To ensure the best possible product performance, we offer our clients a full continuous product integration into their eCommerce platform and/ or App (Shopify, WordPress, Magento, Salesforce Commerce Cloud, you name it!) and a full 24/7 technical support
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