Etienne Aigner or simply AIGNER

January 22, 2019

 


Etienne Aigner founded his brand in 1959 in NY, USA. Things happened between now and then, I doubt that you are interested in the details of his fascinating story. So, Etienne Aigner wanted to create high-end leather accessories for American bourgeoisie, needless to say, he turned to be very successful in it and expanded his brand to watches, jewelry, eyewear, and clothing.

So, 60 years later where are we at with it? I think for the past decade Aigner was a brand that was strictly focused on the females of a Balzac’s age although, I must frankly say when I looked at Aigner collections back in the days I thought even Balzac’s woman is way too young for it. The goods were classy, well made and smart, I always associated those bags with upper-middle class in Germany, Aigner-woman would be a social figure, attending charity events and organizing fundraising events. Aigner team knew, that times changed and a figure of a woman of today did too.

Today Etienne Aigner AG or simply AIGNER with Christian Beck by its side rocks the world of fashion as we know it. Aigner kept their beloved high-end leather standards along with high quality. Now in Aigner shop, one can find well known and recognized classics with trendy and colorful specials. Nothing says more contemporary fashion today than a combination of smart and sport and Christian Beck really made it work.

Talking a bit about my experiences with the bag: good price-value-quality, really cannot say anything else. It is an excellent product.

As for design: a lot of big leather brands (not mentioning any names out loud) launch a new handbag, as soon as ‘the bag’ turns to be a total success it is multiplied in numerous colors and sizes, a year later everyone has it and it is no longer fun wearing it (at least for me). Aigner, on the other hand, launches every season a totally new collection of leather goods and does not copy previous seasons, thus, in some way every seasonal bag is limited edition.

Aigner of today represents street style and fashion culture in Germany. Therefore, is a great investment since Germany is just a couple of hours away from us.

Best,

O.V.

 

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